It helps to reduce frizz while shaping your hair with a light and natural hold. Smooth the silky cream through your damp or dry locks for healthy, nourished, and stronger-looking curls and coils. Jamaican black castor oil is joined by our community fair trade shea butter to keep your curls and coils feeling nourished and hydrated. We’ve also included vegan keratin protein to help strengthen and restore your curls and coils.

Created in collaboration with our co-creators, a group of people with varied curls and coils, from all over the globe including brazil, indonesia, south africa, the uk and us. Because you can’t understand curls and coils unless you have them!

Our curl activator comes in a tube made with 30% recycled plastic. Recycle the tube and cap to show your planet some love.

achieved when used as a full routine of cleansing conditioner, hair mask, leave-in conditioner, and curl activator. Visibly repairs hair. where local facilities allow.

After first use:

• 77% reported their flyaways appeared reduced

• 74% agreed their hair appeared bouncy

• 72% felt their hair appeared smoother

• 70% felt their hair appeared shinier

User trial of 100 respondents with 3a to 4c waves, curls & coils.

• Curl activator

• For all curls and coils

• Weightlessly defines curls and coils

• Made with 94% ingredients of natural origin

• Certified by the vegan society